1. Be Authentic
Be true to what you believe in and you will attract customers who believe in you.
2. Be Vulnerable
Deepen connections and build trust with people who understand and empathise with your vulnerabilities.
3. Be Specific
Give specific examples that your reader or listener can relate to.
4. Be Relevant
Understand what matters to your customers and what's going on in their lives.
5. Be Generous
Understand what matters to your customers and what's going on in their lives.
6. Be Consistent
Regular, frequent content to keep your audience coming back.
7. Be Purposeful
Make sure you set an objective for what you want to achieve and include a call to action with the next step you want your audience to take.
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