WANT TO STOP FEELING OVERWHELMED
WITH EVERYONE ELSE'S 'SHOULDS'
AND FINALLY START MARKETING
YOUR BUSINESS YOUR WAY?
Map your own path to marketing success with ASPIRE.
You don’t need another course gathering dust on the virtual shelf.
What you really need is just to get stuff done.
I’ve been where you are. I’ve bought all the courses, bundles and summits, joined the challenges and programmes, even invested in a coach. Over the last few years I’ve spent over £20,000 on self education. But when it comes down to it, only I can do the work.
I didn't need to learn a shiny new thing. I needed to stick to my strategy, I needed someone to hold me accountable to consistently taking action and I needed someone to answer my questions and review my progress.
That’s why I created ASPIRE.
A personalised monthly implementation programme to support business owners who want to scale their business with consistent marketing without jumping on every new trend or social media fad.
What do you get
✓Strategic action plan every quarter
✓Accountability every week to get things done.
✓Marketing Surgery Hour every month on Implementation Day for personalised support.
✓Group Mastermind Hour every month to help you stay on track.
✓Set up your marketing for future success.
✓Bonus training to help you get found online with SEO, Facebook Ads and Google Ads without feeling overwhelmed.
Why do you need it?
✓A sounding board to brainstorm and validate your ideas.
✓Support with marketing tech and tools so you don’t get stuck.
✓Individual feedback to make your marketing more effective.
✓Supportive community so you aren't doing it on your own.
✓Encouragement to keep taking strategic action.
✓Stay focused on the activities that matter without getting distracted.
✓Feel more confident marketing your business and making sales.
Right Now Everyone Wants to Tell You What You Should Be Doing.
But I bet you didn’t start your own business because you like being told what to do. Or because you wanted to spend all your time doing the marketing.
You want to be doing what you do best.
✓Running your business ✓Serving your customers ✓Creating your products
But you know that your products or services won’t sell themselves. You need marketing if you want to scale and grow your business.
The problem is that there are a million different ways to market your business and each online expert will tell you that you should do it their way.
Your friends and family might even chip in with their helpful opinions too.
And if you even have half of these ‘shoulds’ on your to do list you’re probably feeling overwhelmed, exhausted and frustrated.
You don’t have enough time to do all the things and it feels like nothing is working.
To save time you might have invested in templates or courses that promise to reveal the secret to mastering the 'shoulds'.
If it still feels like nothing is working then let me share the real secret with you.
Let me introduce you to
ASPIRE
Your new secret weapon to eliminating everyone else's 'shoulds' from your to do list.
The Secret Marketing Combination
There are just three types of marketing activity that every business needs to create a successful marketing system.
-
Attraction - to attract the right future customers.
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Conversion - to convert them into paying customers.
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Retention - to turn them into repeat customers.
Once you've got at least one activity in each stage, you start to take your customers on a buying journey.
Many businesses focus on step 2. Thinking that successful marketing is activity that results in a sale. But it can take between 7 and 20 interactions between a potential customer and a business before they make a purchase, which is why we need the combination of attraction and conversion marketing.
Unless your goal is to get a new customer who buys once and then disappears, leaving you to get back on the hamster wheel to attract the next one, then you'll also want some retention marketing activities to keep customers coming back for more.
Unlike other marketing programmes or courses, we won't just be focussing on increasing your visibility and building your audience, we'll be looking at optimising your sales process and maximising your customer lifetime value.
Repeat customers are the foundation of a sustainable, scalable business. They buy more, more often and are more likely to recommend you.
When you join ASPIRE you'll get a welcome call with me to set your goals in one of these areas to focus on for the next 90 days.
Every business is different and it's important to focus on where you are at now so we can put a plan in place to get you to where you want to be next.
What makes ASPIRE unique is that you get the personal touch, there's no generic advice, cookie cutter templates or rigid processes to follow.
The ASPIRE methodology centres around taking strategic action, reviewing what is or isn't working and looking at what can be improved to set you up for future success.
The ASPIRE Method
Combining strategic planning with taking action and reviewing results.
What's Included in ASPIRE?
1. Welcome Strategy Call
A 1:1 call to set your goals and areas of focus on for the next 90 days.
2. Quarterly Strategy Call
A group session on Zoom to share our goals and put a strategy in place to attract, convert and keep customers coming back for more.
3. Monthly Implementation Days
A day to focus on getting your marketing done. Get personalised feedback on what you're working on, brainstorm ideas or co-create your next marketing campaign with me.
4. Monthly Mastermind Hours
Every month we'll get together on Zoom for a hot seat session where you can bring any questions or challenges that might be getting in your way of making progress, or taking up too much thinking time.
5. Weekly Accountability
Commit to taking action every week and stay accountable with the Facebook community and email support to nudge you along.
6. Regular Reviews
We make a point of celebrating progress and reviewing results so we know what to do more of, what to improve and what to stop doing.
7. BONUS Training
Whilst ASPIRE isn't a course, trainings are added to the Marketing Vault based on members' needs. Annual members on a monthly or annual subscription will be able to access all existing self study modules which currently includes Facebook Ads, Google Ads, SEO and Google Analytics.
Join ASPIRE Today
MONTHLY SUBSCRIPTION
£125 per month
12 month subscription - renews automatically
Welcome Strategy Call
Quarterly Strategy Call
Monthly Implementation Day
Monthly Mastermind Hour
Weekly Accountability
Quarterly Progress Review
BONUS: Access to Marketing Vault Trainings
ANNUAL SUBSCRIPTION
£115 per month
One payment of £1380 paid annually
Welcome Strategy Call
Quarterly Strategy Call
Monthly Implementation Day
Monthly Mastermind Hour
Weekly Accountability
Quarterly Progress Review
BONUS: Access to Marketing Vault Trainings
SINGLE QUARTER
£400 per Quarter
Pay as You Go
Welcome Strategy Call
Quarterly Strategy Call
Monthly Implementation Day
Monthly Mastermind Hour
Weekly Accountability
Quarterly Progress Review
Why Join ASPIRE
✔A sounding board for ideas so you don’t have to do it all on your own
✔Support with marketing tech and tools so you don’t get stuck
✔Feedback and advice to make your marketing more effective
✔Feel more confident marketing your business
✔Set up your marketing for future success
Who is ASPIRE for?
✔Business Owners
✔Sole traders, Self-employed and Freelancers
✔Service Providers
✔Product Retailers and Distributors
✔Health and Wellbeing Providers
✔Crafters, Makers and Designers
✔Leisure and Hospitality Venues
✔Manufacturers
✔Established Businesses
✔Start Ups
✔Scale Ups
Because ASPIRE is a personalised programme tailored to your industry and your business model it doesn't really matter what type of business you have, what matters is that you are an action taker, open to new ideas and willing to learn and experiment with new strategies.
About Louise
Louise is on a mission to help 1000 businesses do better smarter marketing. Better Smarter Marketing means being more strategic with your marketing activities and where you spend your time, money and marketing efforts. As Your Marketing Specialist, Louise helps businesses develop marketing strategies to attract, convert and keep customers coming back for more.
CIM qualified with over a decade of experience both online and offline in B2B and B2C markets Louise brings a wealth of knowledge across a breadth of industries including retail, hospitality, leisure, FMCG, manufacturing and construction including well known brands like Staples, Damart, Portakabin and Butterkist.
Three quarters of the way towards achieving her goal, Louise has has helped 750 small businesses from Accountants to Zumba teachers. With 250 to go, will you be one of them?
What people say about Louise
Award Winning Marketing Consultant
FAQs
When will the Quarterly Strategy Sessions be?
The Quarterly Strategy Sessions will be held on Zoom at 11am on the first Tuesday of the month in January, April, July and October.
If you are unable to attend in person, you will be able to submit your questions in advance and we will record the answer for you.
Dates and times may be subject to change, any changes will be communicated as far in advance as possible.
When will the Implementation Days be?
The Implementation Days will be held on Zoom between 11am-4pm on the second Tuesday of the month.
Implementation Days are online co-working days with me on hand for guidance and support. You can join in all day or dip and out as you need to. If you are unable to attend in person, you will be able to submit your questions in advance and we will record the answer for you.
Dates and times may be subject to change, any changes will be communicated as far in advance as possible.
When will the Mastermind Hours be?
The Mastermind Sessions will be held on Zoom on the first Tuesday of the month (except on the first month of the quarter when we have the Strategy Sessions.)
If you are unable to attend in person, you will be able to submit your questions in advance and we will record the answer for you.
Dates and times may be subject to change, any changes will be communicated as far in advance as possible.
Is ASPIRE right for me?
Without knowing a little more about you and your business I can't say. So let's have a chat. Book a call and find out more about the programme and working with me. Then you can decide if it’s the right programme for your business, and if working with me is the right fit for you.
What is your refund and cancellation policy?
When you subscribe to ASPIRE with the annual or monthly option you are making a 12 month commitment. And a 3 month commitment with the quarterly option. If you change your mind and cancel before the first monthly session, we will refund your purchase in full.
If it becomes apparent on your Welcome Call that ASPIRE is not the right fit for you and your business, you will be offered a refund.
Refunds will not be given for missed sessions, like joining a gym it’s your responsibility to show up and put the work in.
I understand that life happens and sometimes there are extenuating circumstances that may mean you are unable to continue to participate in the programme. In these situations, cancellation requests will be assessed on an individual basis.
