Author: Louise

What do the changes to Facebook's 20% text rule mean?

What’s Up with Facebook’s 20% Text Rule?

Getting found on Facebook is the same as getting found on Google. In that you are limited by organic reach. Facebook, like Google wants you to pay in order for your target market to find your business. But they even want you to pay so that your customers can see your content, that’s right… they want to charge you for showing your posts to your customers. That’s why we are all considering Facebook ads right, because not enough people are seeing the posts on our business page.

So remember anything Facebook does, it does out of love money.

It’s all about the money, money, money.
-Jessie J

So the news that Facebook are changing the rules (as they are want to do) and seem to be phasing out the 20% text rule on ads makes me question why, and why does it matter?

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When is the best time to post on Facebook?

I just shared this link in Your Marketing Lounge to some research by Quick Sprout on the best times to post on Facebook, as there are a few night owls in there who will appreciate this (myself included!)

But it’s also an important topic to discuss because the conclusions of this research study may surprise you…The best time to post isn’t the time when the most people are online and posting. Sounds counterintuitive right? Well the research shows that when you post at the same time as everyone else you are up against a lot of competition in the news feed. And Facebook can only show so many posts – so if you’ve ever wondered why you don’t see a post when your friend does it could be because a lot of the people and pages you are following are posting at the same time as each other, and Facebook has to choose which posts you get to see in your news feed.

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How to make a phone number a clickable link

Yesterday I was making dinner plans and browsing websites on my mobile, one of the sites had a clickable phone number, which when clicked opened up the number in my phone ready to call – easy peasy. The other didn’t and I ended up reading out the number to my mum to put in her phone to then read back to me to put in my phone to make the call. Slightly trickier.

It didn’t put me off calling and booking but the experience wasn’t great. Do you make it a seamless experience for your customers to contact you? You probably have a contact page, and an email address, and maybe a contact form people can fill in while they are on your site without having to open up their emails. And you probably advertise your phone number on your website too right?

But is it click to call phone number? When you click on your phone number from a mobile device does it open up the call log with the number ready to dial?

No? Then read on..
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Website Wednesday in Your Marketing Lounge

Do you ‘do’ business on Facebook Messenger?

I don’t know about you but I chat with my clients on Messenger, it’s become the new text messaging, the new email.

Prospective clients might contact me on Messenger for a quote, or we might chat about project requirements, or  updates on progress.

I also use it as a customer myself and book reflexology sessions, yoga classes, networking events…all through Messenger chats. 

With 800 million people using Messenger every day imagine how powerful it would be to have a Messenger App on your website so your customers and prospects could chat with you at the click of a button, without you having to have your own live chat software installed. 

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How to upload photos to Instagram from your camera

How to upload photos to Instagram from your camera

Last week we were talking about social media over in Your Marketing Lounge, we all know how important it is to be visible and active on social channels whatever your business these days. And it’s becoming increasingly important to support our social conversations with high quality, on point images for visual impact, especially on a site like Instagram where it’s ALL about the visual impact.

Inevitably the question was asked

“How do I upload photos from my camera to Instagram?"

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You Tube Video Intro Tips

This week’s #TipsyTuesday Marketing Tip is taken from a post on Savy Sexy Social where Amy Schmittauer talks about the biggest video mistake people make in the first second of their video. I know wat you are thinking “Crikey! Mistakes in the first second, we’re just making our introduction.”

You are bang on.

Amy recommends that you use the first few seconds of You Tube video to make the most impact with your audience by talking with your face on camera to make your introduction instead of using slides and intro music. This enables your audience to connect with you on a more personal level when they see your face and hear your voice.

Whilst I agree with the Human to Human (#H2H) approach (people are human, people like people, people buy from people) I'm not sure I agree with Amy’s video intro strategy for all You Tube videos.

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Why you don’t need a Black Friday Sale

The world has gone crazy for Black Friday, should you ride the wave of popularity and jump on this trend or ignore it and just act like it’s a normal day?

Last year £810 million was spent on Black Friday, now hailed as the biggest shopping day of the year in UK. This American phenomenon was only brought to the UK five years ago and has sent the nation deal crazy.

This year’s predications are set to bring in £1 billion of sales – but almost exclusively on reduced price items.
In yesterday’s post 5 Myths of Christmas Marketing I ask if you can afford to compete with the retail giants slashing prices on high end electrical goods and whether a sales campaign at this time of year is in line with your business objectives.
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5 Myths of Christmas Marketing

And the one thing you need to be doing in the run up to Christmas!

I’ve seen quite a lot of advice on marketing tactics to take advantage of Christmas peak spending, especially from larger service providers and agencies. Their generic one-size-fits-all advice includes things like:

You should send a Black Friday email

Your marketing should feature Christmas designs

Your website should have a gift finder

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15 Questions to ask a web designer

15 questions to ask your web designer or web developer

Before you take on any supplier you want to know exactly what you are getting for your money and web design is no different. In addition to all the usual questions you would ask a supplier when negotiating a contract like costs, payment terms and timescales for delivery there are some specific questions you should ask your web designer or web developer for clarity of what is or isn’t included in the web design. Don’t forget you should also check out their credentials, testimonials and results from their work.

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Who owns my domain name

Do I own my domain name?

Your domain name is an important asset, in the online world it’s just as important as your logo. It’s what identifies you online, it’s the name that your customers use to find you.

As with any other business asset you should own it, you should be the legal registered owner of your domain name.

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