Kind Marketing – Episode 33

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What I’ve learnt helping over 500 business with their marketing

Marketing Musings Episode 32

When I started my business I set out on a mission to help 1,000 business do better smarter marketing. Now I am over halfway to achieving that target and I wanted to share some of my learnings with you. In this episode you will hear about some of the mistakes that companies are making with their marketing and how it’s changing the way I work to help you make more money with your marketing.

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

Resources mentioned in this episode

>>Register for the Webinar:The One Strategy you are Missing to Make More Money with your Marketing
>1000 True Fans by Kevin Kelly
>What Got You Here Won’t Get You There by Marshall Goldsmith

Other episodes you might be interested in

Episode 1: Be kinder in your marketing
SEO Day 1: One way to dominate Google in 2019
SEO Day 2: Set your SEO benchmark
SEO Day 3: Which keywords is your website ranking for?
SEO Day 4: Finding the right keywords to rank for
SEO Day 5: How to optimise your website for your keywords
SEO Day 6: But aren’t keywords dead?
SEO Day 7: Everything else you need to know about SEO
Episode 30: Marketing for Starting Again

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Marketing Musings Episode 31

Creating strong consistent messaging for different social media platforms

Join us for today’s podcast episode where I’m answering Sally Duffin’s questions about creating strong consistent messaging for different social media platforms. I asked my Facebook group “what is the biggest marketing challenge you are facing in your business right now?” And I loved this challenge because it specifically mentions tailoring content to different social media platforms. Every social media network is different, Twitter for conversations, Instagram for imagery, LinkedIn for networking and even within Facebook the purpose of business pages personal profiles and groups are different. You don’t want to be posting the same message to all platforms at the same time.

We also explore what makes content relevant to your audience, the benefits of creating evergreen content, how chunking your content into campaigns can help with consistency and the power of repurposing.

What was really interesting for me in this episode is that after 10 yeas of running a nutritional clinic and working with clients 1:1 Sally’s business is pivoting. Just like Juliet in Episode 30 Sally is having a change of direction with her business and brought part b of her question to the table…“How do I send a different message to the audience I’ve already got and hope they don’t leave?” So we get to dig into how much is the core messaging changing, and what it really means if someone wants to leave your community because the content or the service you offer isn’t the right fit for them.

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

Resources mentioned in this episode

>MissingLettr
Start a free trial of MissingLettr to start scheduling distribution of your blog posts across social media
>Hootsuite
Create a free Hootsuite account to start scheduling your social media

Where to find Sally Duffin, Nutrition in York

>Website: www.nutritioninyork.co.uk
 
>Facebook: Nutrition in York
 
>Facebook Group: Nutrition in York
 
>LinkedIn: Sally Duffin

Other episodes you might be interested in

>Episode 30: Marketing for Starting Again

Blog posts you might be interested in

>Creating Content that Connects and Converts
>3 Principles of Content Marketing
>7 Things to be
 

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Marketing Musings Episode 30

Marketing for Starting Again

The Marketing Musings podcast is back! I asked my audience what is the biggest marketing challenge you are facing in your business right now? And today we explore Juliet’s challenge on starting all over again.

When your business evolves or pivots, closes down and starts up as something else entirely how do you get started again with your marketing?

The answers are in this episode along with a checklist to work though for anyone who feels like they are starting again.

>>Download Your Starting Again Marketing Checklist

***SHOWNOTES***

Share your thoughts on starting again with your marketing in Your Marketing Lounge

>>Subscribe on iTunes<<

Resources mentioned in this episode

>>Download Your Checklist to Starting Again with Your Marketing
>>Sign up for Aspire Alerts to be the first to know when this brand new marketing programme opens.
>>Book a Marketing Call to find out how I can help you with your marketing
>>Discover the Marketing Implementation Workshops

Other episodes you might be interested in

>Episode 1: Be Kind in your Marketing
>>Episode 2: How to Ask People to Follow You on Social Media
>>Episode 3: Monitor Your Marketing Efforts with Google Analytics
>>Episode 4: Getting More Customers
>>Episode 10: Winnie the Pooh on Success and Marketing
>>Episode 13: One Way to Dominate Google in 2019
>>Episode 20: What are your strengths?
>>Episode 27: 10 Marketing Trends for 2019
>>Episode 28: How to build a website

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www.yourmarketingspecialist.co.uk/marketingmusings30
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