Category: Marketing

Website Wednesday in Your Marketing Lounge

Do you ‘do’ business on Facebook Messenger?

I don’t know about you but I chat with my clients on Messenger, it’s become the new text messaging, the new email.

Prospective clients might contact me on Messenger for a quote, or we might chat about project requirements, or  updates on progress.

I also use it as a customer myself and book reflexology sessions, yoga classes, networking events…all through Messenger chats. 

With 800 million people using Messenger every day imagine how powerful it would be to have a Messenger App on your website so your customers and prospects could chat with you at the click of a button, without you having to have your own live chat software installed. 

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How to upload photos to Instagram from your camera

How to upload photos to Instagram from your camera

Last week we were talking about social media over in Your Marketing Lounge, we all know how important it is to be visible and active on social channels whatever your business these days. And it’s becoming increasingly important to support our social conversations with high quality, on point images for visual impact, especially on a site like Instagram where it’s ALL about the visual impact.

Inevitably the question was asked

“How do I upload photos from my camera to Instagram?"

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You Tube Video Intro Tips

This week’s #TipsyTuesday Marketing Tip is taken from a post on Savy Sexy Social where Amy Schmittauer talks about the biggest video mistake people make in the first second of their video. I know wat you are thinking “Crikey! Mistakes in the first second, we’re just making our introduction.”

You are bang on.

Amy recommends that you use the first few seconds of You Tube video to make the most impact with your audience by talking with your face on camera to make your introduction instead of using slides and intro music. This enables your audience to connect with you on a more personal level when they see your face and hear your voice.

Whilst I agree with the Human to Human (#H2H) approach (people are human, people like people, people buy from people) I'm not sure I agree with Amy’s video intro strategy for all You Tube videos.

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Why you don’t need a Black Friday Sale

The world has gone crazy for Black Friday, should you ride the wave of popularity and jump on this trend or ignore it and just act like it’s a normal day?

Last year £810 million was spent on Black Friday, now hailed as the biggest shopping day of the year in UK. This American phenomenon was only brought to the UK five years ago and has sent the nation deal crazy.

This year’s predications are set to bring in £1 billion of sales – but almost exclusively on reduced price items.
In yesterday’s post 5 Myths of Christmas Marketing I ask if you can afford to compete with the retail giants slashing prices on high end electrical goods and whether a sales campaign at this time of year is in line with your business objectives.
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5 Myths of Christmas Marketing

And the one thing you need to be doing in the run up to Christmas!

I’ve seen quite a lot of advice on marketing tactics to take advantage of Christmas peak spending, especially from larger service providers and agencies. Their generic one-size-fits-all advice includes things like:

You should send a Black Friday email

Your marketing should feature Christmas designs

Your website should have a gift finder

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