Can your customers (or prospective customers) find you online?

The answer might depend on what they are searching for. There's typically 3 ways someone might search for you online:
• by your name/business name
• by your services
• by looking for an answer to a problem/question

And you might think that just because you have a website with your business name in the url and a page that lists your services that your website will magically appear on Google. Or you might know that SEO is a dark art and that your website is buried somewhere on page 10, but no one knows because no one gets that far. In fact 75% of people never scroll past the first page.

But don't despair, all is not lost Let me tell you about my very first self-employed SEO project.