Category: Social Media

instagram poll

How to Add a Poll to Instagram Story

Are you using polls in your Instagram stories? They are a great way to engage with your follower community, and a quick, easy way to get feedback.

I was in a Clubhouse room yesterday and the host mentioned that it was a shame there wasn’t a poll feature to be able to ask the audience questions. But CH profiles link to IG, so a workaround is to ask the poll on your story!

If you are new to Instagram or usually have a team manage the account for you and you need to create content on the fly, then this tutorial will show you how to create a story poll in less than a minute.

Learn how to create a Poll in your Instagram Story

Poll Stories are a great way to engage with your follower community. And can be a quick tool to use when hosting a Clubhouse room and want to get some feedback on the fly.

From your profile you can click on the blue plus button on your profile photo if you haven’t already published a story today. Or go to the plus next to your username in the top right. This will bring up the create menu and you can click on story. That will open up in selfie mode, so really quickly you want to tap on create to give you a blank screen. Here we have a blank canvas and we want to click on the sticker icon up at the top in the middle. And now it does what it says on the tin we want to click on the poll option and now you can type in your question. You can also change the answer from yes or no to put in your own answers.

If you want to change the background colour, look for the circle on the top row and click on it to get pink and again to get a bluey purple, and my favourite is the orange. You can also drag the poll with your finger and click and drag into the middle if you wanted it to sit there. And you can also add your hashtags and other stickers as required.

Follow me on Instagram for more tips @LouiseMason_Me

Need More Help with Your Instagram?

The Maximise Your Instagram training will take you through the tools and features available to businesses to increase your digital presence, attract customers and make sales.

You'll learn:

● What makes a good Instagram profile
● The different types of posts you can use
● What hashtags are
● How to get more followers
● How to create engagement
● How to nurture followers into buyers


Are Facebook Pages Dying?

Facebook rolled out some changes to the new Explore feed at the weekend (21 Oct 2017) which has some implications for Facebook pages. They are also testing more changes to the feed in 6 countries which has fuelled a panic on the internet that Facebook pages will be no more, that there will be zero reach, that businesses will have to 'pay to play' to have a presence on Facebook and that advertising costs will go up and businesses fight for the same ad space.

So let's take a look at each of these claims and dig down to the truth behind the changes and talk about a few things you can do to make the most of your Facebook page. 

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Are you making the most of your Facebook page?

We all think we know how to use Facebook, I mean according to the latest stats on average we are checking Facebook 14 times a day! We’re posting on our Facebook pages and the Facebook algorithm controls who sees you posts, how often and how many times. So what else can we do to make more of an impact with those people who are finding our Facebook pages?

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Are Facebook Groups Dying?

Is this the beginning of the end for Facebook Groups? Today I’ve just seen another owner of a huge and hugely successful Facebook group announce that they are closing down their Facebook community later this year. Some of the big players in Facebook Groups are calling time on their groups with the aim of moving their communities over onto new platforms, with paid membership subscriptions. So I have to ask if Facebook Groups for business are a dying trend? Especially since some of the entrepreneurs that are closing their groups are the very same ones who encouraged us all to start Facebook Groups in the first place.

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How to Reach your Preferred Audience with your Facebook Posts

In my role as a Marketing Specialist I talk about attracting the right people to your business so that you can convert them into repeat customers. In fact, just yesterday at the York Meet Up run by Tailormade Conferences I was talking about how important it is to get the right message to the right people as part of your marketing strategy. We talked about the different ways you could segment your customers and talk to them differently based on their interests or demographics. So, I was pretty pleased when I discovered this new Facebook feature to optimise your audience for Facebook page posts.

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Facebook page posting options

How to Use the NEW Facebook Page Posting Options to Connect with Your Customers

Have you got the new Facebook page posting options yet? I was pretty excited when I got them on my page that I made a quick video tour of the options available. The icons make is much easier to create different types of posts, include calls to action in your posts and do other things like create events, offers and ads without feeling a little lost searching through different options and settings on your page.

new facebook page post options

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What do the changes to Facebook's 20% text rule mean?

What’s Up with Facebook’s 20% Text Rule?

Getting found on Facebook is the same as getting found on Google. In that you are limited by organic reach. Facebook, like Google wants you to pay in order for your target market to find your business. But they even want you to pay so that your customers can see your content, that’s right… they want to charge you for showing your posts to your customers. That’s why we are all considering Facebook ads right, because not enough people are seeing the posts on our business page.

So remember anything Facebook does, it does out of love money.

It’s all about the money, money, money.
-Jessie J

So the news that Facebook are changing the rules (as they are want to do) and seem to be phasing out the 20% text rule on ads makes me question why, and why does it matter?

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