Blogging has become an essential element for most websites these days. Blogs are a great way of adding value to your customers with tips and advice, sharing your latest news, and personal stories like what’s going on behind the scenes in your business are all part of the getting to ‘know, like and trust’ leg of the buying journey.

Blogs also contribute towards your SEO (Search Engine Optimisation), fresh new content is a positive SEO signal for Google and other search engines and a blog post is an easy way to add new content to your site.