Facebook rolled out some changes to the new Explore feed at the weekend (21 Oct 2017) which has some implications for Facebook pages. They are also testing more changes to the feed in 6 countries which has fuelled a panic on the internet that Facebook pages will be no more, that there will be zero reach, that businesses will have to 'pay to play' to have a presence on Facebook and that advertising costs will go up and businesses fight for the same ad space.
So let's take a look at each of these claims and dig down to the truth behind the changes and talk about a few things you can do to make the most of your Facebook page.
3 Ways to Make the Most of Your Facebook Page
We all think we know how to use Facebook, I mean according to the latest stats on average we are checking Facebook 14 times a day! We’re posting on our Facebook pages and the Facebook algorithm controls who sees you posts, how often and how many times. So what else can we do to make more of an impact with those people who are finding our Facebook pages?
Facebook News Feed Tests:
Facebook expert Mari Smith has written an epic blog post covering the "Impact on Organic Reach, What Marketers Need To Know" if you want to take a deep dive into some of the stats behind the changes and longer term predictions for this marketing channel.
Facebook Training
If you need more support when it comes to Facebook marketing strategy or getting to grips with the technical know how to make the changes suggested then my next Facebook for Business Workshops will be running in November as part of the Winter Workshop training program at the Natural Entrepreneurs Workspace in York
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Past Events
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Wow. Just what the doctor ordered. Your timing is impeccable.