I'm delighted to announce that Your Marketing Specialist has been awarded funding to provide a 6 month programme of digital marketing support to businesses in North Yorkshire. This comes as part of the Shared Prosperity Funding (SPF) initiative across the UK to boost productivity, pay and living standards through growth in the private sector.
This marketing funding has been awarded by the newly launched York and North Yorkshire Combined Authority (YNYCA), (formerly the York & North Yorkshire Growth Hub). YNYCA are providing a series of specific business support programmes, as part of North Yorkshire Council’s SPF plans for the region.
When it comes to Digital Marketing, business owners are often doing this alone without the support of a dedicated marketing department or resource, struggling to find the time to keep up with recent developments in the area and making best use of the tools available to them.
The region has a mix of rural, urban and coastal communities all of which will have common challenges but also competing and differing needs. Because every business is different, and every business owner has their own specific situations I find that attending a one off workshop or webinar is never enough. Through working with local business owners over the last 10 years I've discovered that people often need personalised support to implement new skills or apply new strategies to their business. Which is why I've developed a 6 Month Online Marketing Programme to help set you up for marketing success.
Six Month Online Marketing Programme
This programme combines interactive workshops and co-working sessions with personalised one-to-one support to help you apply your learnings to the unique needs of your business. Designed to help business owners understand which digital marketing activities are most important for your business growth and choose the right marketing approaches for your business goals. All sessions are delivered online so you can attend without having to travel.
Digital Marketing Programme Aims
• Learn about the different social media platforms and how to choose the best one for your business
• Understand how the social media algorithms work
• How to use Facebook, Instagram and LinkedIn for your business
• Choose the best social scheduling tool for you
• Create your company brand guidelines and your personal brand identity
• Design branded social media templates in Canva
• Understand how SEO works and choose the strategies to help you get found in search engines like Google
• Plan out your content for the next 90 days
• How to get set up for profitable Google Ads
• Optimise your customer journey and website user experience to make it easier for your customers to buy from you
• Make your email marketing more effective
If you’ve ever attended a webinar or a workshop, took loads of notes then gone straight back to the day job leaving all those actions lingering on your to do list. Then this programme is for you.
We’ll help you implement what you learn and keep the momentum going between workshops with online group session, peer support and expert guidance so you don’t feel like you have to do it all alone.
More than just a series of workshops, this programme provides a support network and a supportive learning environment to experiment, get personalised feedback and prioritise time to work on your marketing. Learning coupled with implementation will lead to business growth, increased productivity and improved efficiencies.
To be the first to know when applications open, register your interest below and I'll email you the application link.
Dates and times are subject to confirmation but the programme will start mid September 2024.
If you need support before then, please get in touch to see how we can help, book a Marketing Surgery (aka Power Hour) or join a summer Momentum session.
Personalised Marketing Support
