Marketing Surgery

When you have a specific question or challenge in your business that needs answering, it's one of those times when generic advice, group coaching or a training course just isn’t going to cut it.

You’ve searched Google, downloaded all the freebies, watched the You Tube tutorials, you might’ve even done a course. And you’ve reached a point where you just need a real human being to talk to.

You need independent advice that's tailored to your unique circumstances.

That’s what you get in a Marketing Surgery.

60 minutes, just you and me on Zoom. Bring your questions, problems and challenges and get 1:1 personal support.

We can dive into a specific topic or sticking point, put together a plan of action to implement a particular tactic or even get you up and running with a new tech tool or platform.

You can use the time for exactly what you need.

Marketing Surgeries are pay as go, so you can get the support you need, when you need it without having to be tied into a monthly package.

We believe that 1:1 support should be accessible to all businesses. Which is why we keep our prices below £100. The average price of a Marketing Power Hour is £99-£249, and some of the more famous online guru's charge thousands for an hour of their time. You can't even buy a self study course from some of them for less than £100!

The SEO Surgery
How to increase your ranking in Google searches and get more traffic to your website. We can look at how your site is currently performing, what keywords to focus on, how to optimise your content, where to get back links, set up and optimise Google My Business, how to use Yoast for WordPress and set your meta descriptions and Google snippets.

The Social Media Surgery
From optimising your profile to growing and engaging your audience and increasing sales, we can help you choose the right platform and get set up on Facebook, Instagram, LinkedIn, Twitter, Pinterest, ClubHouse and You Tube.

The Ad Surgery
Choose your ad platform and get set up with Facebook, Instagram Ads or Google Ads. Review what's working and how to optimise conversions, reduce ad spend or just get started with publishing your first ad.

The Website Surgery
Edit and update your own website, create sales pages, add a web shop to sell products, make it easy for people to sign up for emails, book a consultation call, optimise your about page or improve your customer journey and sales conversions.

The Email Surgery
From designing email newsletters to creating onboarding or nurture email sequences, writing email launch campaigns and setting up email automations like abandoned cart emails we can grow and nurture your audience and increase sales.

The Content Surgery
Blog pots, social posts, Podcasts, video content, web pages, emails. We can come up with content ideas and create a plan, review content you've already created and edit it or even write it together.

If you are experiencing the symptoms below then a personalised 1:1 consultation could help you move forward towards where you want to be.

Life before a Marketing Surgery can feel overwhelming, you might feel stuck, not sure how to use online tools to create your landing pages, schedule social media or send out email campaigns. After a Marketing Surgery you will feel more confident, empowered to make decisions and more motivated and inspired. You might even find you actually WANT to do your marketing.

Marketing Surgeries have been designed for small business owners and their teams. If you run your own business and do the marketing yourself, if you outsource to a VA or even if you have a freelancer or marketing agency working with you then you can definitely benefit from some one to one time in a marketing power hour.

Even if you're a Marketing Manger in a small business, especially if you are a team of one, having a second opinion, a fresh pair of eyes or some external inspiration can be hugely beneficial.

Clare was nervous about increasing her prices and had been putting it off for a while. Together we figured out a percentage increase that would work across all product ranges for both consumers and wholesalers. The price increase covered the increased production costs and meant that Clare was ale to bring her autistic son into the business to work with her and pay him a wage. Not only did Clare feel confident to put her prices up, she published a video on Instagram Reels about it and received some lovely replies from her customers and stockists when the email went out.

Booking Your Marketing Surgery

1. When you click on the Buy Now button you'll be taken to the product page to add a Marketing Surgery to your shopping basket.

2. Click proceed to checkout and fill in your details, you can choose to pay by credit/debit card or PayPal.

3. You will receive an immediate email confirmation of your purchase.

4. Then we can arrange a time and date for your Marketing Surgery over Zoom.

5. You can book in your Marketing Surgery for when you need it, it is valid for 12 months from the date of purchase.

Before Your Marketing Surgery

1. Make sure you put your Marketing Surgery appointment in your diary and add to your outlook/gmail calendars using the link in your confirmation email.

2. You will receive an email reminder 24 hours before your appointment and another one an hour before we start. All emails will include the Zoom link for your session.

Getting the Most Out of Your Marketing Surgery Hour

1. Write down any questions you want to ask.

2. Be logged into your social media accounts/email software/website/ads manager, so that you are ready to share your screen and not wasting time searching for passwords.

3. Have any documents you'd like to review open and ready to screen share, so you're not wasting time searching for files.

4. Make sure you have everything you need nearby; notebook and pen, glass of water or cup of tea.

5. Be on time. The Zoom waiting room will open a couple of minutes before your appointment time.

We believe that 1:1 support should be accessible to all businesses. Which is why we keep our prices below £100. And it's not just a sneaky £1 below one hundred, our Marketing Surgeries are £85.

The average price of a Marketing Power Hour with other consultants is £100-£300. (Unless you want a 1:1 with a more famous influencer style consultant, then the price could run into the thousands. You can't even buy a self study course from some of them for less than £100!)

Your Marketing Specialist has been running Marketing Surgeries since 2016, before Power Hours were a thing. The price has purposely been kept low to make these sessions accessible to small businesses because sometimes we need a personalised level of support that just can't be found in free resources or training courses.

The price of 1:1 consultations are usually calculated based on the years of experience, level of qualification or certification, quality of expertise of the consultant. But in this case the price has been set to enable the smaller business community to access professional expertise that otherwise could cost prohibitive for smaller budgets. Even with the rising costs of inflation and energy the price will be kept below £100 for as long as possible to continue to support small businesses.

Plus, Marketing Surgeries are pay as go, so you can get the support you need, when you need it without having to be tied into a monthly package.

Buy Now - Book Later

After you buy a Marketing Surgery we will arrange a time and date for your appointment to suit you. Subject to availability surgeries can be booked within 48 hours at the earliest if you need urgent support. Surgery appointments are limited and advance purchases are prioritised. Your purchase is valid for 12 months so you can buy now and book an appointment later in the year if you have a product launch or a project you know you will need help on. Or if you want to lock in a session for next year's marketing planning you can do that too.

Buy Now to purchase a Marketing Surgery from the online shop and we'll email you with details of how to book your session after your purchase.

✔️CIM Qualified (Chartered Institute of Marketing)

✔️18 years of marketing experience

✔️Industry expertise: retail, hospitality, leisure, health and wellbeing, FMCG, transport, manufacturing and construction

✔️Worked with global brands including Staples, Damart, Portakabin, Butterkist popcorn, Barratt sweets, Best Western Hotels

✔️Helped over 750 small businesses from Accountants to Zumba teachers and everything in between

✔️Award winning marketing services, "Stonkingly Good" marketing specialist and highly commended marketing consultant

✔️Invested over £14,000 and over 350 hours of professional development during 2020-2022

Your Marketing Specialist is Louise Mason a CIM qualified marketing professional with over 15 years of experience both online and offline in B2B and B2C markets. Louise brings a wealth of knowledge across a breadth of industries with local and global brands. Since 2016 she has helped over 750 small business owners implement strategic marketing activities to grow their businesses.

As an independent Marketing Consultant Louise provides solutions and recommendations based on your unique business circumstances. Unlike consultations with marketing agencies who might be trying to sell you the solutions they offer, Louise will clearly lay out all the options available to you and help you choose the best solution for your business.

Louise is not a celebrity online guru, she will not be showing you how she made £x with a specific tactic that might not work for your business. She will daw upon her knowledge and expertise to help you develop a strategy that works for you.

You can reschedule or cancel your Marketing Surgery using the link in your confirmation email up to 24 hours before your appointment.

If you can't make your appointment due to extenuating circumstances and need to cancel less than 24 hours before your session please email louise@yourmarketingspecialist.co.uk. If you don't show up to your session you will still be charged the full amount and may not be entitled to schedule an alternative date.

If for any reason Your Marketing Specialist needs to cancel your Marketing Surgery you will be offered the choice of a full refund or reschedule to an alternative time or date.

Personalised 1:1 Marketing Support