Marketing Surgery

Description

When you have a specific question or challenge in your business that needs answering, it’s one of those times when generic advice, group coaching or a training course just isn’t going to cut it.

You’ve searched Google, downloaded all the freebies, watched the You Tube tutorials, you might’ve even done a course. And you’ve reached a point where you just need a real human being to talk to.

You need independent advice that’s tailored to your unique circumstances.

That’s what you get in a Marketing Surgery.

You can use your time to work of whatever you need to focus on right now to grow your business, get unstuck, overcome procrastination and feel more confident and inspired to actaully do your marketing.

What can we cover in a Marekting Surgery

● Strategising – Explore strategies to grow your business by increasing sales, improving audience engagement, including launch strategies and evergreen sales funnel strategies.

● Planning – Map out launch campaigns, email sequences, content calendars or sales funnels.

● Reviewing – Personalised feedback on your sales pages, emails, blogs or socials. Understand what is and isn’t working and why and recommendations for improvement.

● Trouble Shooting – From fixing tech and getting you unstuck to understanding what’s not working and why to improve sales conversions and sign ups.

● Brainstorming – Get you creative juices flowing with ideas for your business from marketing campaigns and social media content to growth strategies to increase sales.

● Personalised Tutorial – Guiding you through the exact steps you need to create your first social media account, blog post, paid ad, email campaign, landing page, or online product.

● Second Opinion – Get a fresh perspective on your campaigns or a 2nd opinion on some advice you’ve been given, what you’ve learnt on a course or even feedback on something you’ve outsourced to an agency or marketing freelancer.

What Can Be Achieved in a Marketing Hour

Clare was nervous about increasing her prices and had been putting it off for a while. Together we figured out a percentage increase that would work across all product ranges for both consumers and wholesalers. The price increase covered the increased production costs and meant that Clare was ale to bring her autistic son into the business to work with her and pay him a wage. Not only did Clare feel confident to put her prices up, she published a video on Instagram Reels about it and received some lovely replies from her customers and stockists when the email went out.

Helen was launching a new membership, so we created a launch plan, including an email sequence and social media posts. The plan included dates for each activity, not just when it was going out, but when each email was going to be written so it could be scheduled in advance.

Michaela wanted to run a Facebook Ad but didn’t know where to start. She didn’t want a course, she wanted walking through exactly what to do and where to click at every step. So that’s what we did, Michaela shared her screen and created her very first ad in Ads Manager and published it in the session.

Booking Your Marketing Surgery

Marketing Surgeries are pay as go, so you can get the support you need, when you need it without having to be tied into a monthly package.

1. Add a Marketing Surgery to your shopping cart and proceed to checkout to pay by credit/debit card or PayPal.(If you need to pay by bank transfer or need a PO on your invoice please email louise@yourmarketingspecialist.co.uk)

2. You will receive an immediate email confirmation of your purchase.

3. In a seperate email you will receive a link to book a time and date for your Marketing Surgery

5. Marketing Surgeries are valid for 12 months from the date of purchase.

Before Your Marketing Surgery

1. Make sure you put your Marketing Surgery appointment in your diary and add to your outlook/gmail calendars using the link in your confirmation email.

2. You will receive an email reminder 24 hours before your appointment and another one an hour before we start. All emails will include the Zoom link for your session.

Getting the Most Out of Your Marketing Surgery Hour

1. Write down any questions you want to ask.

2. Be logged into your social media accounts/email software/website/ads manager, so that you are ready to share your screen and not wasting time searching for passwords.

3. Have any documents you’d like to review open and ready to screen share, so you’re not wasting time searching for files.

4. Make sure you have everything you need nearby; notebook and pen, glass of water or cup of tea.

5. Be on time. The Zoom waiting room will open a couple of minutes before your appointment time.

Refund and Cancellation policy
You can reschedule or cancel your Marketing Surgery using the link in your confirmation email up to 24 hours before your appointment.

If you can’t make your appointment due to extenuating circumstances and need to cancel less than 24 hours before your session please email louise@yourmarketingspecialist.co.uk. If you don’t show up to your session you will still be charged the full amount and may not be entitled to schedule an alternative date.

If for any reason Your Marketing Specialist needs to cancel your Marketing Surgery you will be offered the choice of a full refund or reschedule to an alternative time or date.