stonkingly goog email marketing strategy

Stonkingly Good Email Marketing Strategy Workshop

£45.00

How to use email as an effective part of your marketing strategy to attract, convert and keep customers.

UPDATE: Now includes how GDPR affects your email strategy!

This is an interactive workshop, so we will be looking at email strategies that are relevant to your business. In this workshop you will:

  • Set your email marketing objectives
  • Map out an email sequence to attract, convert or keep customers
  • Identify the tools, budget and resources to implement your email marketing strategy
  • Explore what success looks like when measuring and monitoring email campaign performance
  • Understand the importance of A/B Testing to evolve and improve email campaigns
  • Understand how the new GDPR legislation affects your marketing strategy

You’ll leave with an email marketing strategy you can implement in your business to help you attract, convert or keep customers.

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Description

The key to a successful email marketing strategy is sending emails your customers want to receive. Just like other marketing methods, email marketing is about sending the right message to the right people at the right time. In this workshop we will explore email sequences or funnels for warming up your pipeline of enquirers and potential clients, onboarding new customers and reactivating old or lapsed customers.

You might have been avoiding sending emails to your database because of the impending GDPR legislation that comes into play on 25th May. You might be worried about re-permissioning your list for consent or worrying about what you can or can’t send to your customers and subscribers. So we’ll cover all these areas to create a GDPR compliant email marketing strategy in this workshop

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Additional information

Who is this workshop for?

Suitable for business owners, marketing managers or executives, sales teams or employees with the responsibility for email marketing within the business. This interactive workshop will help you build relationships with your audience, attract new customers and keep existing ones coming back for more.
Where is the workshop held?

Workshops are held at the Natural Entrepreneurs Workspace at Forest Farm Business Park.

On the A19 near the Designer Outlet, the workspace can be accessed by bus number 415 and has plenty of free parking available.
What do I need to bring?

For all our interactive workshops it is recommended that you bring a laptop or digital device. Some online tools have limited functionality on tablets and smart phones, so a laptop is recommended for this workshop.

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