Description
Now you’ve got a branded email template we can look at adding a few bells and whistles to make your emails work even harder for you. In this workshop we will look at how to segment your mailing list for more targeted messaging and create a more personalised email experience. We’ll create a branded email sign up form that’s GDPR compliant. Then we’ll start analysing your email results, looking at some of the key performance metrics available and how they can inform and improve future campaigns, including resending emails to non openers and introducing A/B test criteria.
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