Tag: better smarter marketing

Yorkshire Leading Ladies June Meeting

Better Smarter Blogging

I'm delighted to have been asked to be the guest speaker at the Yorkshire Leading Ladies June meeting at the Regen Centre in Riccall on Tuesday 13th June.

By popular request the topic will be blogging! Blogging is just one of many online tools you can use to promote your business. We'll explore how you can strategically use blogging as part of your marketing mix to attract, convert and keep your customers. 

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Pocklington Pop Up Business Cafe

Free Marketing Advice

I’m delighted to be one of the experts on hand at the Pop Up Business Café in Pocklington on Thursday 15th June. Along with 6 other local business experts we have volunteered to have our brains picked, to share our expertise, and give free practical answers to questions on a range of business topics.

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292 businesses helped April

Monthly Marketing Review: April

Every month I make sure I create time to review my marketing activity and monitor the progress of my mission to help 1,000 businesses.

During April I helped 5 new businesses bring my total to 292 businesses helped. I know what you are thinking… only 5? Five sounds like a low number when there’s still 708 to go and only 8 months of the year left! But this month I have been focusing my activities on servicing my existing clients and converting some potential customers. (I can’t say too much about them but there are some exciting proposals in the works.)

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Annual Marketing Review

As you probably know by now I’m on a mission to help 1,000 business do Better Smarter Marketing. One of the principles of Better Smarter Marketing is Analysis. And by analysis I don’t necessarily mean digging into the depths of Excel spread sheets. (although sometimes I do, I’m a bit of a geek and I do love a good spreadsheet!) But really what is mean is Review.

● Review what is and isn’t working for you.

● Review your customer numbers and where your new customers come from.

● Review your sales turnover figures and if you are on track to meet your financial goals.

● Review how much you of your marketing budget you have spent.

Every month I review my marketing activity and monitor the progress of my mission and today I’m going to share that review process with you. But since we’ve just started a new financial year I’m actually sharing a full year review – wowzers!

Marketing Mission Update

As of April 5th 2017 I have helped (drum roll please)… 287 businesses. Now let’s break that down. Because not all of these businesses are customers, in fact only 25% of them are clients that I have worked with on 1 to 1 projects, Marketing Surgeries and workshops/training courses.

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Better Smarter Event Marketing

When it comes to organising and promoting events its often the promotion side things which is left to the last minute. Organising an event can be time consuming and we are often so busy organising the details of the event itself that the marketing takes a back seat.

Then we find that the event is upon is and we’re under pressure to spread the word and confirm some event bookings or ticket sales. Which can lead us to incessantly posting about our event of Facebook and spamming all of our friends.

But there is a better way, a smarter way. Which is why I am running a seminar on Better Smarter Marketing for Events next week as part of my mission to help 1,000 businesses for Better Smarter Marketing.

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How to choose which York Business Week Event to go to?

York Business Week 14-17 November 2016

Businesses in the city of York have come together to inspire, grow and celebrate with a programme of events, workshops and online trainings throughout the week. And there is a great selection of marketing events, so if you are looking for support when it comes to marketing your business, whether it’s social media, marketing strategy, marketing tools or seo then there is an event for you this week!

But with 9 marketing events going on, how do you choose the right one for you and your business?

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