Tag: content marketing

cup of coffee and newspaper

The First British Example of Content Marketing

Although we think content marketing is brand new, telling stories to attract, convert and keep customers is actually one of the oldest marketing disciplines. The Content Marketing Institute (CMI) dates content marketing back to 1732 when Benjamin Franklin published his first almanac.

But is there an even earlier example of content marketing? Was Benjamin Franklin the first to produce a publication to promote his business? Franklin spent 2 years in England at the beginning of his career learning the print trade in London’s printing houses. Could there be an earlier example of content marketing in England in the 1700s? When was content marketing first used in England? These were the questions I was asking as I set off on my quest to find the earliest example of British content marketing. 

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How to Create Content that Connects and Converts

Be yourself… be real… be authentic… be consistent

I’ve heard this so many times that I wasn’t surprised when we covered this in a Content Camp workshop I attended last year. I didn’t want to repeat it in a blog post because I thought it was too mundane, too obvious. Everyone already knows this right?

But maybe you don’t. Maybe I’ve only heard it so often because I work in marketing and consume content as if it were wine in my spare time. Maybe you haven’t heard it all before, because you are too busy running your business to be hanging out on webinars and Twitter chats. Maybe you know it but you’re still grateful for the reminder.

And you haven’t heard what being yourself, being real, being authentic and being consistent means to me. Plus I have a bonus tip on making your content findable – because what’s the point in having great content if no one can find it! So read on to learn more about how being your authentic self can help you create content that connects with your audience and makes then take action (that’s the conversion).

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