Tag: Facebook

Monday Marketing Update – 20 August 2018

Every Monday I broadcast Live on the Your Marketing Specialist Facebook page, or you can catch the replay below, or just catch the highlights and headlines on Instagram.

This week is a bit of a quiet week with a round up of Facebook and Instagram news from the Facebook Community Boost Event in San Diego last week, Google expandable snippets and changes coming to LinkedIn Groups.

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Are Facebook Pages Dying?

Facebook rolled out some changes to the new Explore feed at the weekend (21 Oct 2017) which has some implications for Facebook pages. They are also testing more changes to the feed in 6 countries which has fuelled a panic on the internet that Facebook pages will be no more, that there will be zero reach, that businesses will have to 'pay to play' to have a presence on Facebook and that advertising costs will go up and businesses fight for the same ad space.

So let's take a look at each of these claims and dig down to the truth behind the changes and talk about a few things you can do to make the most of your Facebook page. 

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Are Facebook Groups Dying?

Is this the beginning of the end for Facebook Groups? Today I’ve just seen another owner of a huge and hugely successful Facebook group announce that they are closing down their Facebook community later this year. Some of the big players in Facebook Groups are calling time on their groups with the aim of moving their communities over onto new platforms, with paid membership subscriptions. So I have to ask if Facebook Groups for business are a dying trend? Especially since some of the entrepreneurs that are closing their groups are the very same ones who encouraged us all to start Facebook Groups in the first place.

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How to Reach your Preferred Audience with your Facebook Posts

In my role as a Marketing Specialist I talk about attracting the right people to your business so that you can convert them into repeat customers. In fact, just yesterday at the York Meet Up run by Tailormade Conferences I was talking about how important it is to get the right message to the right people as part of your marketing strategy. We talked about the different ways you could segment your customers and talk to them differently based on their interests or demographics. So, I was pretty pleased when I discovered this new Facebook feature to optimise your audience for Facebook page posts.

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What do the changes to Facebook's 20% text rule mean?

What’s Up with Facebook’s 20% Text Rule?

Getting found on Facebook is the same as getting found on Google. In that you are limited by organic reach. Facebook, like Google wants you to pay in order for your target market to find your business. But they even want you to pay so that your customers can see your content, that’s right… they want to charge you for showing your posts to your customers. That’s why we are all considering Facebook ads right, because not enough people are seeing the posts on our business page.

So remember anything Facebook does, it does out of love money.

It’s all about the money, money, money.
-Jessie J

So the news that Facebook are changing the rules (as they are want to do) and seem to be phasing out the 20% text rule on ads makes me question why, and why does it matter?

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When is the best time to post on Facebook?

I just shared this link in Your Marketing Lounge to some research by Quick Sprout on the best times to post on Facebook, as there are a few night owls in there who will appreciate this (myself included!)

But it’s also an important topic to discuss because the conclusions of this research study may surprise you…The best time to post isn’t the time when the most people are online and posting. Sounds counterintuitive right? Well the research shows that when you post at the same time as everyone else you are up against a lot of competition in the news feed. And Facebook can only show so many posts – so if you’ve ever wondered why you don’t see a post when your friend does it could be because a lot of the people and pages you are following are posting at the same time as each other, and Facebook has to choose which posts you get to see in your news feed.

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