Tag: facebook marketing

Are you making the most of your Facebook page?

We all think we know how to use Facebook, I mean according to the latest stats on average we are checking Facebook 14 times a day! We’re posting on our Facebook pages and the Facebook algorithm controls who sees you posts, how often and how many times. So what else can we do to make more of an impact with those people who are finding our Facebook pages?

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Are Facebook Groups Dying?

Is this the beginning of the end for Facebook Groups? Today I’ve just seen another owner of a huge and hugely successful Facebook group announce that they are closing down their Facebook community later this year. Some of the big players in Facebook Groups are calling time on their groups with the aim of moving their communities over onto new platforms, with paid membership subscriptions. So I have to ask if Facebook Groups for business are a dying trend? Especially since some of the entrepreneurs that are closing their groups are the very same ones who encouraged us all to start Facebook Groups in the first place.

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How to Reach your Preferred Audience with your Facebook Posts

In my role as a Marketing Specialist I talk about attracting the right people to your business so that you can convert them into repeat customers. In fact, just yesterday at the York Meet Up run by Tailormade Conferences I was talking about how important it is to get the right message to the right people as part of your marketing strategy. We talked about the different ways you could segment your customers and talk to them differently based on their interests or demographics. So, I was pretty pleased when I discovered this new Facebook feature to optimise your audience for Facebook page posts.

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Facebook page posting options

How to Use the NEW Facebook Page Posting Options to Connect with Your Customers

Have you got the new Facebook page posting options yet? I was pretty excited when I got them on my page that I made a quick video tour of the options available. The icons make is much easier to create different types of posts, include calls to action in your posts and do other things like create events, offers and ads without feeling a little lost searching through different options and settings on your page.

new facebook page post options

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