In my role as a Marketing Specialist I talk about attracting the right people to your business so that you can convert them into repeat customers. In fact, just yesterday at the York Meet Up run by Tailormade Conferences I was talking about how important it is to get the right message to the right people as part of your marketing strategy. We talked about the different ways you could segment your customers and talk to them differently based on their interests or demographics. So, I was pretty pleased when I discovered this new Facebook feature to optimise your audience for Facebook page posts.